You can review and change cookie categories from the footer link labeled Manage cookie preferences. Your selection is stored for up to 12 months in localStorage.
1. Cookie categories
We use cookies and similar technologies to keep the site working, understand how visitors use our content, and support advertising measurement. We categorize cookies into three tiers. You can accept or reject analytics and marketing cookies independently using the preferences panel. Essential cookies are always enabled because the site relies on them for basic operation and security.
Essential cookies
- Purpose: core site functionality, security, session management
- Examples: session_id, csrf_token, cookie_consent_status
- Consent required: NO, activated automatically
- Retention: session duration or up to 12 months for preference storage
These cookies help with actions such as remembering your cookie choice, preventing security issues, and ensuring the site displays correctly. Without these, certain features may not function.
Analytics cookies
- Purpose: measuring traffic, user behavior, site performance
- Tools: Google Analytics 4
- Examples: _ga, _ga_XXXXXXX, _gid, _gat
- Consent required: YES, activated only after user accepts
- Retention: up to 14 months
Analytics cookies help us understand which pages are useful, where visitors get stuck, and what needs improvement. We use this information to maintain clear navigation and reliable site performance.
Marketing / advertising cookies
- Purpose: remarketing, personalized ad delivery, conversion tracking
- Consent required: YES, activated only after user accepts
- Retention: up to 540 days (Google Ads default)
Marketing cookies help us measure which ads lead to meaningful actions and let us show our educational content to people who previously visited the site. We do not use marketing cookies unless you opt in.
2. Marketing cookies disclosures
Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
Tracking technologies
We use the following tracking technologies on this website:
- Cookies (first-party and third-party)
- Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
- Device identifiers (browser fingerprint, IP address)
- Conversion event tags
We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
Technologies in use
Advertising and analytics technologies active on this site:
- Google Ads (gtag.js / Google Tag Manager)
- Google Analytics 4
- Google Remarketing Tag
- Meta Pixel (Facebook / Instagram)
Opt out from personalized advertising
You may opt out of personalized advertising at any time:
- Google Ads Settings: https://adssettings.google.com
- Your Online Choices (EU): https://www.youronlinechoices.eu
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.
Cookie preference management: Use the link labeled Manage cookie preferences in the website footer to open the cookie panel where you can accept or reject each category independently.
3. Consent requirements
Our cookie banner provides three options: Accept All, Reject Non-Essential, and Manage Preferences. Analytics and marketing cookies do not activate unless you accept them. Your choice is stored in localStorage for 12 months to avoid repeating the prompt too frequently. You can dismiss the banner by rejecting non-essential cookies, which keeps only essential cookies active.
By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
4. Data Sharing with Advertising Partners
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
- Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
- Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
5. Lead Forms and Contact Requests
When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.
Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at the email address in this policy.
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
6. Google Services and Advertising
This website uses the following Google services:
- Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
- Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
- Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
- Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself. It acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
7. Meta Advertising Services
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
- Page views and time on site
- Specific conversion events (form submissions, purchases)
- Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
8. Prohibited content self declaration
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
9. Landing page integrity statement
The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
10. Children's privacy
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.
11. International data transfers
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.
12. User rights (GDPR Articles 15 to 22)
If you are located in the EEA or UK, you have the following rights:
- Access (Art. 15): request a copy of data we hold about you
- Rectification (Art. 16): correct inaccurate or incomplete data
- Erasure (Art. 17): request deletion ('right to be forgotten')
- Restriction (Art. 18): limit how we process your data
- Portability (Art. 20): receive your data in a structured, machine-readable format
- Objection (Art. 21): object to processing based on legitimate interest
- Withdraw consent (Art. 7.3): revoke consent at any time without penalty
To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
- EU users: https://edpb.europa.eu
- UK users: https://ico.org.uk
13. What data we collect
Depending on how you use the site and what you choose to share, we may collect the following categories of data:
- Full name
- Email address
- Phone number
- IP address
- Browser type and version
- Device type and operating system
- Cookies and tracking identifiers
- Usage data (pages visited, time on site, click paths)
- Form submission content
- Conversion events (form submits, calls, purchases)
We do not request special category data (such as health information, political opinions, or religious beliefs). If you include sensitive information in a message, please be aware it will be processed as part of your request.
14. Legal basis for processing (GDPR Art. 6)
- Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
- Analytics data: consent (Art. 6.1.a)
- Marketing/remarketing data: consent (Art. 6.1.a)
- Security and fraud prevention: legitimate interest (Art. 6.1.f)
Where we rely on consent, you can withdraw it at any time using the cookie preferences panel, or by contacting us for consent related to form submissions. Withdrawal does not affect processing already performed while consent was valid.
15. Retention periods
- Contact form submissions: 2 years
- Analytics data (GA4): 14 months
- Marketing cookies (Google Ads): up to 540 days
- Email communications: duration of relationship plus 1 year
- Server logs: 90 days
- Cookie consent records: 3 years (audit requirement)
Retention may be extended if required by law, for example to respond to legal claims or comply with regulatory obligations. Where possible, data is minimized and deleted or anonymized once it is no longer required.
16. Additional information about security and contact
We use reasonable technical and organizational measures to protect data, including access controls and basic security monitoring. No method of transmission over the internet is fully secure. If you believe your interaction with the site involves a security issue, contact us promptly so we can investigate.
You can contact us about privacy topics by emailing [email protected]. If you are requesting access, deletion, or correction, please include enough information for us to verify your request, but do not send sensitive personal information in plain text if it is not necessary.
Cookie preferences
You may change cookie settings anytime using the footer link labeled Manage cookie preferences. This opens the panel where analytics and marketing cookies can be enabled or disabled independently.
Summary
We use essential cookies for core site functionality, optional analytics cookies for performance insights, and optional marketing cookies for advertising measurement and remarketing. You control non-essential cookies via the cookie preferences panel. We do not sell personal data, and we provide disclosures about our use of Google and Meta advertising technologies.